JTI Clean City Lab and Future Concept Lab international design contest

This year graphic design students at Chelsea along with those from competing colleges in Barcelona, Milan and Geneva were offered the challenge to answer a brief set by JTI Clean City Lab and Future Concept Lab.

Via Future Concept Lab:

The exhibition of the projects competing at the JTI Clean City Lab, JTI’s international design contest organised in collaboration with Future Concept Lab and under the patronage of Regione Lombardia and Comune di Milano, opened on April 8 at La Triennale di Milano.

Almost a hundred students from four prestigious international design schools – Politecnico di Milano, Chelsea College of Arts – University of the Arts London, IED Barcelona (I+ED Lab) and HEAD of Geneva – worked together to develop communication projects aimed at raising awareness of the impact of smoking habits on the environment, in order to change smokers’ behaviour and reduce the waste generated by cigarettes in urban areas.


One Chelsea finalist Billy Osborne was commended for his..

originality of a poetic and emotional message