A new HOME for Manchester from Bhav Mistry & Joel Baker

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Recent graduates Bhav Mistry and Joel Baker worked on the design elements of the rebrand of ‘Home’ – the merger of the Cornerhouse and the Library Theatre Company coming to Manchester in 2015. The new identity is based on screwed-in letters, which can be removed to create different iterations of the identity. The organisation will produce, host and support a multi-disciplinary arts programme, learning and participation, performance and digital innovation. O Street and Creative Concern initially undertook research with audiences and stakeholders through workshops, and developed the ‘brand personality’ for Home around the concept  ‘The Play of Ideas’, according to O Street.

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Full article here on Design Week featuring the Logo and Typeface.

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