Recent graduates Bhav Mistry and Joel Baker worked on the design elements of the rebrand of ‘Home’ – the merger of the Cornerhouse and the Library Theatre Company coming to Manchester in 2015. The new identity is based on screwed-in letters, which can be removed to create different iterations of the identity. The organisation will produce, host and support a multi-disciplinary arts programme, learning and participation, performance and digital innovation. O Street and Creative Concern initially undertook research with audiences and stakeholders through workshops, and developed the ‘brand personality’ for Home around the concept ‘The Play of Ideas’, according to O Street.
Full article here on Design Week featuring the Logo and Typeface.