The Gentletude Design Award 2012

The Gentletude Design Award is an international award for typographic design students which aims is to encourage a new generation of designers to be creative and consider the importance of language as narrative and the appropriate use of fonts. Using letterforms to create a message, students were asked to elaborate a message including the term ‘Gentletude’ inspired by the words ‘Kindness’ and ‘Attitude’. Designs were required to be shared via smart phones, hence the importance of considering technical constraints when creating work. Ideally the recipient of the message would reflect on ‘kindness as an option for a better life’.

Stage three graphic design students have entered a bumper crop of ambitious responses to this award, results of which will be announced late in December.

click above image to animate..