Graduates from across the University of the Arts London (UAL) have collaborated with Nike to design a t-shirt collection capturing the intensity, passion, spirit and emotion of an athlete’s ‘Journey to Greatness’.
To provide inspiration, Nike gave each UAL team access to some of the world’s leading athletes: marathon world record holder Paula Radcliffe, men’s 400m hurdles European, Commonwealth and World Champion Dai Greene, British 100m and 200m sprinter Harry Aikines-Aryeetey, and 200m Olympic Gold medallist Allyson Felix. The teams were given guidance by artist Dave White and led by Lawrence Zeegen, Dean of Design at LCC.
The Camberwell, Chelsea and Wimbledon (CCW) team were fascinated with the idea of strength as beauty and the fine line between success and failure. They were also keen to avoid sporting clichés and their idea of using a mangle and balloons to “articulate the delicacy of elite level sport” certainly does that.
The team proudly commented “we are happy to have created an outcome that challenged the brief, the client and possibly even the typical Nike target audience.”
The CCW team consisted of Alistair Hanson, Cressida O’Mahony, Joe Joiner and Rob Wilson (Alistair and Joe are both recent GDC graduates).
The ‘Journey to Greatness’ collection of t-shirts were sold through NikeTown London and 1948London during the Games.
Above Photography: Ryan Hopkinson. Film: Andrew Telling. via
At the event (via)