Joe Joiner – it’s Nice That

Graphic designers have a tough time of it – practising an art based on simplicity means it’s hard to stand out from the crowd. Executed poorly there’s often outcry (think Wolff Olins’ 2012 identity) but done well it goes largely ignored (think almost all other identities created in the last few years). One designer very much getting it right, but thankfully not being ignored, is Joe Joiner, a young London freelancer who’s built himself an impressive portfolio of work over the last few years. With stints at Nike and THIS IS Studio under his belt, as well as projects for Adidas and Microsoft, we’re confident we’ll be seeing a lot more great work from Joe in the future.