Chelsea GDC student’s winning work for Tate Britain’s new facade

via Chelsea snapshot blog..

Chelsea College of Art and design is delighted to announce that Jessie May Peters, a Graphic Design Communication undergraduate student has won a competition to produce a large scale artpiece for Tate Britain’s façade, printed on a giant 20 X 16 metre screen placed in front of Tate Britain’s historic exterior.  Jessie May’s piece will be installed at the end of July until November 2011.

Tate Britain created the competition as a commission for an artwork for a large screen that would cover the building work to Tate Britain’s façade. The Tate saw this as an opportunity to commission a number of artists to create new works for this context. We were delighted that they opted to approach Chelsea to be first in contributing to this series of original works for this site.

All of the undergraduate courses at Chelsea were invited to submit proposals and 17 works were selected by the academic staff to go forward to a panel of judges. From this a selection of the following 7 candidates were short listed: Jason File, Christian Jeffrey, Jesse May Peters, Jack Haslehurst, Philip Linnemann, Jean Lopes & Danny Wheeler, Lea Balducci.  After much deliberation the Tate selected Jesse May Peters as the winner. The panel included Director of Tate Britain Penelope Curtis, senior members of the Tate curating and marketing comprising of Lizzie Carey – Thomas, Claire Eva, Celeste Meniche and Mark Sands and David Garcia, Dean of Chelsea College.

The project coincides with a nation wide poster campaign designed to show that Tate Britain is not only the home of historically important British art but also of contemporaryBritish art.  The students who responded to this proposal were asked to bare this agenda in mind or as the Tate’s director of Audiences and Media put it the “winning artwork should not be a slave to our marketing but should loosely reflect it.”

David Garcia, Dean of Chelsea College said: ‘I’m pleased that Tate Britain opted to approach Chelsea to be first in contributing to this series of original works for this site and I’m delighted with the final selection. Jessie’s proposal is an exceptional piece demonstrating high standard of thinking and execution and will look spectacular once installed.’

Jessie May Peter said: ‘When beginning to consider this project, my immediate thought was of the symbolism which defines the concept of ‘British’. The Union Jack is as much a national flag as it is an emotive link towards our changing culture, polite manner and most currently, our monarchy. The aim of creating a banner was to make something with symbolic value, that is not entirely obvious at first. It was also important that it could be clearly seen and understandable from a distance away. The image comes from my thoughts around a banner representing Britain through our national flag, deconstructed to its basic figurative parts.’

You can view of more of Jessie’s work on her blog