Drop Dead store opens

On 30 April 2011 ‘Drop Dead Clothing’ opened its new flagship fashion
store in Carnaby Village London. Final year Graphic Design Communication
student Stephanie Jones art directed the store and brand owned by Oli Sykes,
of the band ‘Bring Me The Horizon’. Working with the client has formed the
basis of Stephanie’s ambitious final project and her role as Creative Director
ensures that the store is a contemporary shopping experience which involves
a 3D centre piece, in-store layout, design and concept, shop window display,
and signage.The launch was a huge success, with almost 1000 people going
through the doors; both customers, staff and customers who attended
thoroughly enjoyed themselves!


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(images: Tom Barns & Stephanie Jones)