April 25, 2013
SAS – Creative talent, corporate and brand communications for a digital world, Student Scholarship award in collaboration with Chelsea College of Art and Design
SAS London recently launched a £10,000 scholarship programme at Chelsea College of Art and Design to recognise creative excellence and nurture emerging talent. The scholarship programme will ensure that the UK remains at the forefront of the design industry.
This is the second year that SAS have funded a Student Award Scholarship and for 2013 the challenging brief was based on the theme of ‘Supermarket Futures’ and was specific to the second year students of Chelsea College of Art and Design on the BA Graphic Design Communication course. The requirement was to create an innovative concept and to present it to a judging panel and wider audience, as a digital pitch. All 45 students on the course undertook the brief and students were shortlisted to present in the final on 22 April.
Finalists presented to the SAS judging team comprising of David Stocks – Executive Creative Director and Matthew Shannon – Design Director and representatives of Chelsea College of Art and Design, Geoff Thomas Shaw – Undergraduate Design Programme Director, and Kieron Dennis – Project Leader,
Geoff Thomas-Shaw commented: ‘This award will enable students to acquire greater confidence in focusing on their studies within the latter stage of the BA programme. SAS are unique in terms of their generosity and in supporting the next generation of graphic design and communication talent, whilst ensuring they acquire an essential skills set based upon professional practice and critical engagement’.
David Stocks commented: ‘This partnership enables us as a business to support the development and future of the design industry and to help students solve problems and respond to a brief, in a creative way. The results and outcomes varied from each individual student but the process was an exciting one and the winners deserve the SAS Scholarship for their third year of study’.
A first prize of £5,000 was awarded to Jack Hardiker, a second prize was awarded to Sally Lewis and a £3,000 third prize to £2,000.